Humanly is an award-winning design studio specialising in human-centred design
for social impact. 



Human-centred solutions

We create human-centred solutions, such as products, services and systems.


Human-centred organisations

We create human-centred organisations that are equipped to deliver innovative products and services.

We often do this simultaneously, recognising that innovative solutions often need new organisational structures, mindsets and ways of working to implement them.

We tackle complex social problems using a three stage approach of research, co-creation and prototyping. We engage service users at every stage, using ethnographic and creative approaches to enable meaningful and rewarding experiences for all involved.


Who we are

Jenni Parker

Jenni Parker | Founder & Director

Jenni is a designer, social innovator and systems thinker. She is passionate about the power of human-centred design to develop solutions to some of the world's most pressing problems, and to transform the organisations that are at the front line of addressing these challenges.

Prior to founding Humanly, Jenni worked as an independent design consultant, and was awarded the title of Service Designer of the Year 2015 by the Young Digital Leader Awards.

Jenni has led design and innovation projects with organisations in the third, public and private sectors in the UK and internationally, and has carried out user research, co-creation and prototyping activities in 11 countries in 4 continents. 

Over the past 8 years she has tackled issues such as mental health, empowering women and girls, education, climate change, refugees, worker's rights, children's services, adult social care, public transport, citizen engagement, and disability. 


We work with a wide network of creative collaborators

Ali Fawkes

Ali Fawkes | Social Innovation Consultant

Ali is a creative professional with a wide range of experience, spanning fine art; special education and human-centred design. She is an expert communicator who specialises in designing creative and inclusive approaches to research, co-creation and prototyping. During Ali’s diverse career she has worked as a teacher in specialist schools; at the national charity VoiceAbility and as Asperger's Syndrome Project Officer at the University of Cambridge.


Ottla Arrigoni | Service Designer

Ottla is a multidisciplinary designer with skills in business and branding as well as service design. She has a double Masters degree in Product Service System Design from Politecnico di Milano in Italy and Tongji University in Shanghai. Ottla strongly believes in the power of human-centred design to meet people’s needs, and in developing solutions in the context of where a product or service will be delivered.


Elle Tweedy | Service Design Associate

Elle works across multiple design disciplines such as Product, User Experience and Service Design. She specialises in shaping end-to-end user experiences for services across digital and physical environments. She has over 6 years experience working extensively in the public sector predominantly tackling issues within health and social care.

Who we work with



  • Humanly did a tremendous job guiding the charity through the design process, clearly demonstrating value and rigour from the effective application of the methodology, and ensuring that the voices of people affected by a diagnosis of cancer were at the core of the development and testing of ideas. The Humanly team were a joy to work with, always cognisant of the culture of the charity whilst driving the process at pace. The outcome of their work is now part of the future strategy for Macmillan.
    — Allan Cowie, Director of Quality and Impact at Macmillan Cancer Support
  • Humanly has provided consultancy and support to us, bringing knowledge and expertise in design for social impact and a passion for finding creative solutions. Humanly has made an invaluable contribution to the work, particularly in designing meaningful co-creation opportunities for a wide range of people with learning disabilities. They are diligent and focused in their approach, consistently curious and inclusive in their engagement with stakeholders. The Daybook team has learnt a great deal through this project and a lot of the learning can be credited to Humanly.
    — Colleen Humphrey, Deputy Chief Executive, VoiceAbility
  • When you work with Humanly, you’re not only going to be delivered top-quality design work - watching the way they engaged in the human-centred design process provided many learning opportunities for me as a client along the way. The resultant work was lauded by our funders - but more importantly, will have a positive impact on the lives of people living with dementia. Humanly go above and beyond, and anyone would be fortunate to have them on-board a project.
    — Taryl Law, COO and Co-Founder of How Do I?
  • Humanly supported Shropshire Council and its partners in developing our collective strategy for engaging with children and young people with special educational needs and/or disabilities. The Humanly team have been reliable, enthusiastic and energetic. They worked successfully with a wide range of stakeholders, and used regular check-ins to ensure the project was adjusted for greater benefits. As a result of their work, we understand our position much better and have a clear steer of what we can do next.
    — Marion Versluijs, Commissioning Development Officer at Shropshire Council



Macmillan | Designing the future of cancer support

Humanly worked with Macmillan Cancer Support for 14 months to envision and prototype future services for people living with cancer, focusing on designing for the year 2022.

VoiceAbility | Daybook, a digital diary for people with learning disabilities

Humanly worked with the national charity VoiceAbility and three local authorities (Gloucestershire, Liverpool and South Tyneside) to co-produce and pilot a new process and digital tool for engaging people with learning disabilities. Daybook aims to improve the dialogue between decision makers, service providers and people with learning disabilities, improving health and social care services and quality of life as a result.


BBC Media Action | Communicating Climate Change in Asia

We worked with the BBC's international development charity on Climate Asia, which aimed to create unprecedented national and regional data around the impacts of climate change on people’s lives in 7 countries in Asia. The ultimate goal of the project was to enable any organisation in the region (from governments and donors to the media and NGOs) to use what the team had learned to develop better communication initiatives around climate change.


WFP | Designing complaints and feedback mechanisms for internally displaced people in South Sudan

Where we've worked

Contact Us


The Trampery
239 Old Street